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Fordlandia’s Rise and Fall

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Jim Jones, Fitzcarraldo, The Mosquito Coast...nothing sucks me in quicker than a tale of a dashed jungle dream.  That’s why I’m bracing for what seems like a harrowing read in Greg Grandin’s account of Henry Ford’s Amazonian misadventure, Fordlandia.  Despite the story’s familiar trajectory (man—> jungle—> tragedy), the details sound remarkable:

In 1927, Ford, the richest man in the world, needed rubber to make tires, hoses and other parts for his cars. Rubber does not grow in Michigan, and European producers enjoyed a virtual monopoly on the rubber trade because of their Asian colonies. So, typically, the car magnate decided to grow his own.

The site chosen for Ford?

Posted by Bradley Novicoff
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07.24.2009
12:41 pm
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