Returning once again to revamp the Batman trademark, Grant Morrison, unsurprisingly, manages to infuse his new take on the subject with his signature surreal counterculture concerns, in Batman, Inc. From Wired:

“Batman, Inc. is the idea that we can all be Batman, if we want to,” the acclaimed Scotland-born comics writer told Wired.com by phone. “Batman travels the world recruiting new Bat-men and stamping them with his seal of approval.”

Given the superhero’s straight-edge persona, indefatigable work ethic and bottomless billions, his new Bat-capitalists should be light-years away from the corporate egotists heavily stroked in films like Iron Man 2, whose Tony Stark is a self-obsessed screw-up compared to Bruce Wayne’s solemn justice-seeker.

But you get what you pay for, said Morrison, whose Batman, Inc. debuts Nov. 17. “It’s a natural development, and just shows what we’re into nowadays,” he said. “Playboys who can do anything they want.”

Morrison’s storied run on comics’ timeless human superhero has dragged Batman through the apocalyptic depths of space and time. He killed and rebooted him in Batman R.I.P. and Final Crisis. In Batman: The Return of Bruce Wayne, he tasked the Dark Knight with Herculean challenges usually reserved for immortals like Superman.

Patrick Meany’s documentary about the writer, Grant Morrison: Talking With Gods (which I am in), is out now on DVD.
 

 
Read more: Grant Morrison’s Batman, Inc. Births Comics’ First Zen Billionaire (Wired)