Engaging demonic forces is no longer just a boy’s game!  Meet Hasbro’s new Ouija board.  It’s $19.99, targeted at girls between the ages of 8 and 12, and pink to better lure our daughters into making pacts with “Captain Howdy.”

From the ToysRUs product description:

It has always been mysterious.  It has always been mystifying.  And now the OUIJA Board is just for you, girl.  With 72 fun questions included, you’ll never run out of things to ask.  Who will call/text me next?  Will I be a famous actor someday?  Who wishes they could trade places with me?  Gather your friends around, draw a card, place your fingers on the planchette and ask your question. Concentrate very hard and watch as the answer is revealed in the message window.  Make up your own questions, and let the OUIJA Board satisfy your curiosity in virtually endless ways.  OUIJA Board will answer.  It’s just a game—or is it?

(via Geekologie)