35 years and still rocking, Motorhead has indeed become an institution. Who woulda thunk they’d be doing TV commercials for beer in 2010.

From the Kronenbourg website:

On October 4th 2010, we took Lemmy and his band Motörhead to a French bar. Here, inspired by the laid back atmosphere and a slow, cold Kronenbourg 1664, they played their legendary manic song, The Ace of Spades, at half the normal speed.