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The Home Restaurant Phenomenon
04.20.2010
03:53 pm
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My friend Matthew Lee, London food critic at large, just published this article about Horton Jupiter, a Stoke Newington DJ who converted his living room into a restaurant—sparking a trend across the United Kingdom. First person to import to the US wins.

The neighbours must find it rather odd. Every Wednesday evening since January, two dozen strangers have congregated outside a small flat on a Stoke Newington housing estate. The flat belongs to Horton Jupiter, a musician, DJ and amateur chef whose decision to open a restaurant in his front room has sparked a phenomenon. Within months, numerous home restaurants, also known as supper clubs, had popped up throughout the UK.

Using applications such as Facebook and Twitter to get the word out, these courageous cooks have dragged the restaurant industry into the social networking age. And home restaurants are, above all, social. Guests are seated at large tables, dinner party-style, and encouraged to chat to strangers. It’s a world apart from a candlelit dinner for two.

Horton had no intention of being a pioneer. ““I have a book called This Diary Will Change Your Life and each week it sets you a task”,” he explains. ““Week two was to start a restaurant in your front room, so I did.””

(The Home Restaurant Phenomenon)

Posted by Jason Louv
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04.20.2010
03:53 pm
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