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Booze in space! Suntory sending whiskey into orbit, in search of a smoother product
08.03.2015
01:08 pm
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Suntory is possibly best known to American moviegoers as the client that brought “Bob Harris” to Japan to film a commercial, in Sofia Coppola’s 2003 gem Lost in Translation. It’s Japan’s oldest whisky distillery, and if that causes you suppose that it is in any way dusty or not keeping up with the current trends in whiskeyology, note that just last year its Yamazaki Single Malt Sherry Cask 2013 secured the award for “Best Whisky in the World.”

Not only that, Suntory recently announced that it intends to send some of its delightful spirits to age in outer space. They suspect that the zero-gravity environment may result in nothing less than the smoothest whiskey ever produced.

Take that, Wild Turkey!

According to RocketNews24,
 

Suntory will be sending six varieties of whiskey, aged for 10, 18, and 21 years, along with recently distilled beverages, to outer space as part of an experiment. Their theory is that the weightlessness of space will result in a smoother aged whiskey than is possible to attain on Earth. Employees at JAXA’s Tsukuba City Space Center in Ibaraki Prefecture recently prepared glass flasks that will be used to transport the spirits when Konotori Vehicle 5 (HTV-5) launches from JAXA’s Tanegashima Space Center on August 16.

The whiskey samples will be left on the International Space Station for an unspecified number of years before being brought home to be inspected. Unfortunately for drink connoisseurs, Suntory has already stated that they have no plans to sell space whiskey as a product to the general public.

 
“No plans” is discouraging but that sounds like, if it goes as well as they hope, they’ll be selling it as soon as they can make it work. Now I’m envisaging an Alien or Independence Day-type movie where the first contact with sinister extraterrestrials occurs when they chance upon a satellite full of delicious Suntory product and they invade Earth in order to…... party on a grander scale with the geniuses who developed it.

Ridley Scott: call me.
 

 
via Huh.
 

Posted by Martin Schneider
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08.03.2015
01:08 pm
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Sammy Davis Jr.‘s ultra-groovy Japanese whiskey commercial, 1974

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Sammy Davis Jr. scats for Suntory whiskey, 1974.

Adlibs followed by the final take after the jump.
 

 
Final take after the jump…

READ ON
Posted by Marc Campbell
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10.12.2010
04:23 pm
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