According to my extensive and laborious research (I Googled it) this ad appeared in the November 28, 1970 issue of TV Guide.

The small print reads:

The people who make music today read the Bible. It’s that kind of book. It can make things work for you. Read the Bible. Find out where all the music is coming from.

And if you don’t have a Bible of your own, we’ll send you one for only a dollar. Hard cover and everything. Just one should do it. The Bible lasts a long time.

Bibles are good for people on bummers, like “Pammie” in Sonny Bono’s preposterously epic “Pammie’s on a Bummer.” He doesn’t even start singing until after three minutes have passed! “Singing” might be too strong of a word, here.
 

 
TV guide commissioned Andy Warhol to design a cover and a series of fashion pages with Get Smart star Barbara Feldon using photographs by fashion photographer Roger Prigent.

Warhol certainly made the March 5th, 1966 issue of TV guide pop!
 

 

 

 
Thanks Charles Lieurance.

 
Behold one of the rarest collectible issues of TV Guide, the March 26, 1966 printing with a cover executed by Roy Lichtenstein. Featuring Adam West from ABC-TV’s Batman, this issue will set you back for $200 if it’s in good condition.
 
Below, the delightful movie trailer for the sixties Batman feature film: