I can’t recall ever seeing such bold use of patterns—entirely excessive, but somehow it works. These images come from the 2014 calendar for Splash, a Dubai-based company reputed to be “the Middle East’s largest fashion retailer.” The meticulously conceived pics are the work of Tejal Patni (Flash-heavy website), an Indian photographer and filmmaker who works out of Dubai. He’s done the last four calendars for Splash, but this last one is on a whole new level.
If I were running Burberry’s, I’d hire him based on the 2014 calendar alone.
Here’s a commercial Patni did for Listerine, almost certainly the most intense advertisement about bad breath ever done:
Previously on Dangerous Minds:
Advertising industry only interested in reaching the wealthy
Brush On Fashions: Playboy body paint issue, 1968