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Consume this: ‘American Advertising Cookbooks’ is delicious AF


 
Did you know that the banana was a berry? Yep. Me neither. I also had zero clue that the US was gifted the concept of fish sticks from the Soviet Union as a post-war food. I mean—seriously—what? After reading Christina Ward’s thoroughly enjoyable and informative book American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas and Jell-O, I have now realized that the sum total of what I knew about food history before I encountered this volume could have fit neatly inside a deviled egg.
 

 
From wealthy people renting exotic fruit like pineapples (before pineapples were readily available) as a dinner table centerpiece to flaunt their class status, to kitchen technology, diet recipes and the development and evolution of canned and potted meats, this book covers a variety of topics that handle far more than “what’s on the plate.” More often than not, Ward’s book is a textbook of incisive connections between invisible or overlooked histories and what is now commonly considered kitsch imagery.
 

 
Each chapter of American Advertising Cookbooks is different and equally rewarding. From the design of the book to the writing and image content, it never fails to educate and entertain in tandem. Images of a recipe for “SPAM ‘n’ Macaroni Loaf” and advertisements for a 1969 Pillsbury meat cookbook are delightfully placed perfectly next to chunks of text discussing the government’s Meat Inspection Act and Upton Sinclair’s The Jungle, allowing the reader to gain insight and react to the dark humor.

To authentically work with content that a younger generation might adore for a “so bad it’s good” angle or for its camp possibilities is not easy, but this book does it gracefully and with a level of respect for the topic that is obvious. Works like these are harder as many tend to go for the easy laugh or quick sell based on surface nostalgia. Ward’s attitude towards this material is wholly different and that is what makes this book so brilliant. She skillfully places dozens upon dozens of beautifully printed “weirdo” images into historical context giving Ham Banana rolls, Piquant Turkey Loaf and Perfection Salad a whole new life!
 

 
Foods that modern audiences no longer consume in large (or any) quantities like packaged meats and gelatins make them seem very foreign. But today’s food preservation techniques are different. Hey, refrigeration, what’s up? Indeed, many people I’ve met may think aspics look disgusting. I honestly looked at many of these images and saw so much art and dignity put forth in their representation. While this wasn’t something actively discussed, there is no way that one could view all these images and not see people trying to make these dishes look appetizing. Sure, Creative Cooking with Cottage Cheese may not have the same appeal as watching Anthony Bourdain but the Up North Salmon Supper looks really good. And there is something to be said about class aesthetics here. The idea of a home-cooked meal and working-class values is something that Christina Ward most certainly focuses on in the writing, making this book extra gratifying to some of us old school class-consciousness punk activist-y types!

If the mind-blowing plethora of elegant and fastidiously researched recipes, adverts and book covers seems odd or silly to a reader, they are clearly not looking at what a quality piece of literature this book is. Ward’s thorough research, accessible discussions on colonialism, Puritan and Calvinist practices, racism as a marketing ploy (Aunt Jemima, Uncle Ben anyone?), and the Christian Missionary connection to, well, fruit make American Advertising Cookbooks: How Corporations Taught Us to Love Spam, Bananas and Jell-O a necessary addition to anyone’s library who is interested in food, US history, social politics or simply a damn good book.
 

 

 
More after the jump…

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Posted by Ariel Schudson
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06.13.2019
11:47 am
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‘I don’t like human flesh, too salty for me’: What dictators like to eat
12.09.2014
10:32 am
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A new book Dictators’ Dinners: A Bad Taste Guide to Entertaining Tyrants by Victoria Clark and Melissa Scott offers a surprising taste of the favorite foods of some of the world’s most infamous dictators.

Though Adolf Hitler was thought to have been a vegetarian—something that was apparently confirmed by der fuhrer’s food taster—it appears old Adolf was a big fan of fledgling pigeon stuffed with tongue, liver and pistachio nuts. So he was more of a part-time vegetarian. Also let’s not forget that Hitler donated a pint of his blood to make blood sausage to celebrate a Nazi last supper according to Robert G. L. Waite in his biography The Psychopathic God. Blood sausage aside, by the end of his life Hitler’s table manners had gone to pot and he wolfed “down his food in a mechanical way…..bit his nails at table, and ran his index finger back and forth under his nose, and stuffed himself with cake.”
 
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Like all top Communists, Joseph Stalin liked to eat while others starved. It was all for the good of the cause, which in Stalin’s case meant six hour banquets “where copious amounts of semi-sweet Khvanchkara wine were consumed, leaving guests puking and incontinent.”

Stalin’s love of epicurean excess did not go unnoticed as future commie leader and shoe-banger Nikita Khrushchev remarked:

‘I don’t think there has ever been a leader of comparable responsibilities who wasted more time than Stalin did just sitting around the dinner table eating and drinking.’

Uncle Joe’s favorite chow was chicken with walnuts and spices. His chef Spiridon Putin was the grandfather of current Russian premier Vladimir Putin. Small world, eh?

Italian fascist dictator Benito Mussolini used to touch his balls every time he thought someone was giving him the evil eye. Il Duce loathed pasta and potatoes claiming they gave him a sore head, but he loved rough-chopped garlic with oil and lemon, which was no doubt a major duvet lifter come bedtime…

‘He used to eat a whole bowl of it,’ his wife Rachele once fondly confided to the family cook. ‘I couldn’t go anywhere near him after that. At night I’d leave him to sleep alone in our room and take refuge in one of the children’s rooms!’

Fidel Castro was very fond of turtle soup, but as turtles are now an endangered species, Castro now only likes “plain” food such as lamb cutlets, salted cod, fried bananas and lobster. What no beans on toast?
 
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It has often been claimed that President Idi Amin “Dada” was a cannibal, who enjoyed chowing down on the faces of his enemies. When asked by a reporter if this was true, Amin replied:

‘I don’t like human flesh –- it’s too salty for me.’

Now you know. In fact, Amin’s favorite food was apparently oranges—probably quenching all that human saltiness—and was said to eat up to 40 oranges a day, claiming the fruit kept him healthy and gave him the horn.

Another man of the people, Kim Jong Il had expensive tastes in food and sent his chef around the world in search of:

Iranian caviar, Danish pork,Thai mangoes and Japanese rice cakes flavoured with mugwort, at $120 a pop.

Big daddy Kim Jong also loved raw fish—basically fish that had just been pulled out the water and were thrashing about in their death throes. He also employed a woman to ensure his rice grains were exactly the same size. Talk about fussy eating…

His son Kim Jong-un apparently has a liking for Emmental cheese, which may or may not explain his alleged gout.

Libya’s deposed dictator Muammar Gaddafi was well-known for his dreadful flatulence, often expelling loud smelly farts during interviews and meetings with dignitary. If only the old farter had known the cause of this noxious gas was his favorite food—camel’s milk. Indeed, no part of this poor beast was allowed to go to waste, and Gaddafi especially enjoyed camel hump and couscous.

Saddam Hussein had a taste for only the best farm-fresh beef and lamb, which had to be trimmed of all its fat. He was also particular about his olives, which had to come from the Golan Heights. His favorite tipple was Grand Old Parr whisky and his favorite candy Quality Street.

Malawi’s former dictator Hasting Banda liked “dried mopane worms” that is the caterpillar of the Emperor moth, which he ate as a snack like potato chips.

If you fancy learning how to eat like a dictator, then order your copy of Dictators’ Dinners: A Bad Taste Guide to Entertaining Tyrants by Victoria Clark and Melissa Scott here.

Below, Eric Idle’s classic Rutland Weekend Television sketch “Cookery Time with Lenin.”
 

 
Via the Independent and Mashable.
 

Posted by Paul Gallagher
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12.09.2014
10:32 am
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The Condom Cookbook: For those intimate boil in the bag meals
09.24.2014
05:59 am
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I originally thought this was a joke, but apparently not, as Condom Meals I Want to Make for You is a genuine cookery e-book co-created by Kyosuke Kagami (writer of the manga Sentou Hakai Gakuen Dangerous). This novel cookbook contains eleven easy to make recipes, including such tempting delights as “Condom Push Sushi,” “Condom Meat Stuffing,” “Condom Escargot Cooked with Butter” and “Condom Cookies.”

So, what (you may ask) is the story behind this enchiridion of exotic cuisine? Well, the whole thing is intended to encourage safe sex as Japanese men are said to be the “third worst condom users in the world” and it is hoped Condom Meals I Want to Make for You will encourage both men and women to see condoms as more than “just contraceptive devices,” and use them more frequently—both in and out of the kitchen. 

However, anyone with a “penis allergy,” should note the condoms are only used for cooking and serving the food, rather than providing any nutritious goodness. You can order your copy here.
 
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H/T Nerdcore

Posted by Paul Gallagher
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09.24.2014
05:59 am
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The foodies have invaded our fetishes with pretentious sexual cookbooks
12.06.2013
05:44 pm
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I spent a decent amount of time trying to debunk both Natural Harvest: A Collection of Semen-Based Recipes and Semenology: The Semen Bartender’s Handbook as satire, but to no avail. The author appears to be totally earnest, as you can see in this Reddit AMA, which contains the somewhat unexpected line, “My shift at the hospital is starting and I need to get to work.”.

But I’m still finding the whole thing difficult to swallow (come on, I had to). It’s not the practice of consuming semen that leaves me skeptical, but the level of pretension being applied to a sexual fetish. Be a freak, of course, but must we put on airs about it?

Perhaps it’s because I’ve always been more gourmand than gourmet, but I just refuse to believe that ejaculate-based cooking is an actual cuisine. It’s more of a past-time, really. And I refuse to acknowledge ejaculate as an ingredient. It’s a garnish, at best! And since the recipes all appear to be pretty classic and relatively straightforward, couldn’t I just buy a regular cookbook and add one more final ingredient? See below for a cocktail demonstration.
 

 

Posted by Amber Frost
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12.06.2013
05:44 pm
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