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Steve Albini e-mail about hating dance music is now a billboard advertising dance music
09.30.2015
10:41 am
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Legendary producer, engineer and musician Steve Albini—notorious mensch and grouch—does not like electronic dance music, but he also doesn’t care if you use his songs to create your own! Big Black, Shellac, and Rapeman might not seem the prime candidates for a dance beat, but electronic artist Oscar Powell, a.k.a. “Powell” was such a huge Big Black fan that he wrote to Albini requesting permission to sample a clip for a track called “Insomniac.” Albini gave Powell his blessing, but only after telling him exactly how he felt about club culture and electronic dance beats.

Hey Oscar,

Sounds like you’ve got a cool thing set up for yourself. I am absolutely the wrong audience for this kind of music. I’ve always detested mechanized dance music, its stupid simplicity, the clubs where it was played, the people who went to those clubs, the drugs they took, the shit they liked to talk about, the clothes they wore, the battles they fought amongst each other…

Basically all of it: 100 percent hated every scrap.

The electronic music I liked was radical and different, shit like the White Noise, Xenakis, Suicide, Kraftwerk, and the earliest stuff form Cabaret Voltaire, SPK and DAF. When that scene and those people got co-opted by dance/club music I felt like we’d lost a war. I detest club culture as deeply as I detest anything on earth. So I am against what you’re into, and an enemy of where you come from but I have no problem with what you’re doing…

In other words, you’re welcome to do whatever you like with whatever of mine you’ve gotten your hands on. Don’t care. Enjoy yourself.

Steve

Powell found the message so funny, he then asked if he could use it to promote the album. Albini wrote back “Still don’t care,” so now the email has been reproduced on a billboard in east London, which you can see (but barely read) above. Honestly, it’s a hell of an endorsement despite Albini’s total disdain for the music!

If you actually do care, you can hear “Insomniac” below. It starts up at 31:33.
 

 
Via Pitchfork

Posted by Amber Frost
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09.30.2015
10:41 am
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Stefan Goldmann’s Everything Popular Is Wrong: Making It In Electronic Music Despite Democratization

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Stefan Goldmann is an electronic musician based in Berlin, who specializes in minimal techno and who holds a residency at the city’s prestigious Panorama Bar. He’s also a pretty good writer. In this illuminating article for the website Little White Earbuds (translated from German) he explains the changes to music production and consumption over the last decade from the point of view of a small-scale, independent artist, specifically someone catering to a very niche taste.

Absurdly, the complete disappearance of economic barriers to distribution (offering a free download doesn’t cost more than the time to upload the file) hit the wallets of the “indies” first, stripping a substantial part of their income. This mostly affected the artists and the personnel around them: designers, engineers, studio musicians, promotion and label professionals, music journalists, et al. The mass of competition they encountered meant anyone with a limited marketing budget had a difficult time surviving in the market. With the same promotional tools available to almost anyone, they lost their efficiency.

...

There’s this die-hard belief that income, at least for the musicians (but not for the professional environment), will come from the fees for live performances instead. But how do you get live performances in the first place? Well, press helps. The problem encountered there is that the media has adapted to the state of the music industry. In electronic music that means whoever succeeds in producing two singles may find himself covered by all relevant press and booked throughout the club circuit, just to be replaced by the next “lucky fool” (a term from stock speculation) about three months later. New artists get “pumped and dumped.” What about a year old break, a production that takes longer, or time for having a baby?

It’s not all doom and gloom—Goldmann has a surprisingly upbeat message for artists out there who are still dedicated to making and releasing music. I may not agree with everything he says in the article (or more specifically I may not feel it is wholly relevant to everyone) but the last few paragraphs and the post script almost read like a manifesto.

Highly individualized, lightly advertised work is way more attractive nowadays than consensus-style work, advertised to death (short, unsustainable hype is the most one can hope for there). People are starting to realize this. Many top labels stopped promoting their new singles for instance. It just appears in the shops and that’s it. It’s not unlikely that artists will increasingly lose their interest in having their output available all over and seek for a more intimate exchange with the audience. Why plaster the Internet with files? Who finds that valuable anymore?

Read the whole thing here.

Posted by Niall O'Conghaile
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04.15.2011
10:51 am
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