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Coca Cola sued by record label over the trademark ‘Relentless’


 
Here in the UK one of the most popular energy drinks (after Red Bull, of course) is the relatively new Relentless. The drink is a trademark of, and is aggressively promoted by, Coca Cola. So much so that in November of last year Coke threatened the Relentless Steak and Lobster House in Portsea with legal action over the typography of their sign. The matter has since been settled.

The tables have turned however, as the established British record label Relentless (which in the past has released music by Joss Stone, Seth Lakeman and KT Tunstall) is now taking Coca Cola to court over the use of the name in relation to music. This could force the drink company to drop the brand altogether. They have already been declined a trademark on their slogan “No Half Measures” because of a Glasgow-based management company of the same name. From The Independent:

The label sought mediation with Coca-Cola but has now issued a writ, calling for the drinks company to stop using the Relentless name in connection with music and to pay damages for trademark infringement.

Shabs Jobanputra, Relentless Records’ co-founder, said: “It is causing real confusion because Relentless drinks has a tented stage at the Reading Festival and sponsors venues like the Garage in London. Artists and managers are asking if we’ve been bought up by Coke. Some artists don’t like that kind of corporate association.”

Relentless, now an independent label after ending a partnership with EMI, is spending valuable resources on the court case. Jobanputra said: “We’ve been trying to resolve this for four years but their attitude is, ‘Let’s see how much money you’ve got’. They are a huge company. But it’s clear that we established the Relentless brand in music, years before the drink launched.”

Coca-Cola declined to comment on the record company’s case, but said it has reached a deal with the Portsmouth restaurant. A spokesman said: “We requested that they redesign the font of their logo. We believed it bore a strong resemblance to our energy-drink design and that this had led to consumers thinking the two were connected.

I await the outcome of this with interest!

Posted by Niall O'Conghaile
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05.18.2011
10:38 am
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