Ellen DeGeneres is so very likeable that nobody is going to mind at all that she stands to make a huge wad of moolah from the what can in many cases be presumed to be the problem gambling habits of thousands of lower-income Americans.
When your face is on a device that will be used to vacuum all the spare change out of patrons’ pockets, you can’t exactly hide the fact. Ellen announced the new machines last year on her site. Her website also has a “finder” so you can make your way to the slot machines more easily. There are currently four in the San Francisco area, five in the Los Angeles area, two in the Chicago area, and so on.
“From the first spin of the reels, the famously familiar Ellen theme song emanates from each game and players are transported to the set of their favorite TV hour,” says International Game Technology, which its website identifies as “the industry’s leading manufacturer of gaming machines.” Phil O’Shaughnessy, director of Global Corporate Communications for IGT, said the following:
If you think about the show, there are so many icons from the show, be it the red chair, the sunglasses, even the boxer shorts. They really lend themselves nicely to a video slot environment. The other thing is, Ellen’s all about laugh dance play, and we really embrace that concept, realizing that some of the elements, such as “Know or Go” or “Wheel of Riches,” would actually make excellent bonus rounds in a slot environment as well.
There are actually three Ellen-themed games, “Ellen’s Dance Party,” “Ellen’s Know or Go” and “The Ellen DeGeneres Show 12 Days of Giveaways.”
“Casino gambling expert” Al Moe hilariously opines that “the huge Ellen photos are a bit creepy, as her eyes seem to follow you around the slot floor.” However, the San Francisco Chronicle reported yesterday that the new machines are a hit, “drawing crowds”—a representative from some casino indicated that “it’s not unusual to see a crowd standing around the machines, laughing at what transpires while people play,” according to the Chronicle.