The cover of Raw Power magazine featuring Iggy Pop, 1977.
“I’m gonna die anyway and I’d prefer it to be at my leisure.”
—Iggy Pop on his admission that he only planned to live “two more years” back in 1977 in an interview with Raw Power magazine
Founded by the sixteen-year-old duo of Scott Stephens (who wrote under the name “Quick Draw”) and Robert Olshever (aka “Bobalouie”) the LA-based ‘zine Raw Power got started in 1976 and almost immediately got the attention of major record labels who would give Stephens and Olshever an all access pass to rock and punk stars like Iggy Pop, Debbie Harry, DEVO, Black Sabbath, AC/DC, Van Halen, the Ramones and other musical luminaries that the average sixteen-year-old only got close to by way of their poster-covered bedroom walls.
The teenage masterminds behind Raw Power Magazine (L to R): Robert Olshever (Bobalouie), Scott Stephens (Quick Draw) and Murray Schwartz.
Joined later by Murray Schwartz (who would take photographs for the magazine) Raw Power would publish for about three years and routinely featured all the stuff you’d expect to find in a magazine that fused the worlds of rock and punk together like interviews, album reviews and that—according to an archive of the magazine run by Stephens—LOVED to publish unedited “letter to the editor” many of which were laced with obscenity. And here’s a rather mind-blowing revelation from Stephens which took place during an interview with Ozzy in 1979 right after Osbourne (who repeatedly “teared up” during the interview) had been given his walking papers by Black Sabbath. According to Stephens it was the boys of Raw Power who recommended pint-sized guitar virtuoso Randy Rhoads to Osbourne for his new band which at the time Ozz was considering calling “Son of Sabbath.”
Ozzy was quite depressed during this time but had recently met Sharon Arden and was in the process of putting together a new group that would eventually record “Blizzard of Ozz”. It was during this interview that members of Raw Power suggested to Ozzy that he consider auditioning a guitarist by the name of Randy Rhoads. Randy was the guitarist of Quiet Riot and Raw Power had interviewed them for a cover story for the 2nd issue in 1977. Shortly thereafter Ozzy auditioned Randy and hired him on the spot. The rest is history.
When the 2000 film by Cameron Crowe Almost Famous came out many of folks in the trio’s circle immediately thought that the flick was about them—which should help put some perspective on how much of an impact Raw Power made in its short run despite its humble design and young founders. As I mentioned Stephens runs an archive for Raw Power where you can read through three issues in full, which I did and I can’t lie—it was a blast. I’ve posted a few images from the magazine as well as some fantastic vintage photos of Stephens and his cohorts cavorting with the likes of Ronnie James Dio, Iggy Pop, Geezer Butler and Ozzy among others. Raw Power was also one of the only publications to have the opportunity to get some great live shots of Van Halen (taken by Murray Schwartz) while they were still performing in the LA club scene back in 1977. These had never been seen outside of the magazine until they were posted over at the Van Halen News Desk in 2014.
Scott Stephens of Raw Power Magazine with Iggy Pop, 1977.
Stephens with Geezer Butler of Black Sabbath.
More ‘Raw Power’ after the jump…