Toxic marshmallow man Glenn Beck rants and raves at his low IQ viewers and then once he’s gotten them good and mad about what a Communist (possibly Muslim) BAD, BAD, VERY VERY BAD MAN Chief Justice John Roberts really is, he offers to sell them a “COWARD” tee-shit for a mere $30!
The “TRAITOR” design is sure to follow.
Controversy sells, of course, but this is probably the single best use of inciting-rage- in-thick-people-as-a-marketing-tactic as I think I have ever seen! Get an idiot worked up into a lather, then go in for the close.
Motherfucker is slick, Rick!
Damn he’s good!
I’m starting to think that I have underestimated Glenn Beck over the years. It must be really galling for Alex Jones to see Beck bite his act so blatantly and then rake in the millions (Beck made over $80 million in 2011 alone) selling shit like this to pea-brained old farts!
This Troy, Michigan civic brouhaha happened last November—I confess it was news to me—but it’s currently getting a second go ‘round via reddit/r/politics and Redditor ClydeStuff.
Absolutely worth watching, this “reverse psychology” propaganda tactic is GENIUS and could be successfully adapted to a number of different situations in other parts of this country, as you will see:
The city of Troy, Michigan was facing a budget shortfall, and was considering closing the Troy Public Library for lack of funds. Even though the necessary revenues could be raised through a miniscule tax increase, powerful anti-tax groups in the area were organized against it. A vote was scheduled amongst the city’s residents, to shut the library or accept the tax increase, and Leo Burnett Detroit decided to support the library by creating a reverse psychology campaign. Yard signs began appearing that read: “Vote to Close Troy Library on August 2nd - Book Burning Party on August 5th.” No one wants to be a part of a town that burns books, and the outraged citizens of Troy pushed back against the “idiotic book burners” and ultimately supported the tax increase, thus ensuring the library’s survival.
As someone who has toiled in the trenches of advertising and marketing myself, I genuflect to whoever thought this up. This is the kind of thing that can really cheer you up when you’re feeling down about living in an Idiocracy.
The creatives on this Swiftian tour de fource should be snapped up by the Democrats now and given extremely high-paying consultant gigs. And the Democrats should unleash them and fund them to do whatever it takes to deploy this stunt nationally and stay the fuck out of their way.
BRAVO! Standing ovation!
Troy, Michigan’s controversial mayor is Tea party favorite, Janice Daniels. You may dimly remember her as the dipshit who made national news last summer when an unintelligent, unfunny comment she made about gay marriage in New York on Facebook came back to haunt her. Then a few months after that she said she wanted an expert to testify that homosexuality is a mental illness at an anti-bullying educational forum for high school kids!
Last week, reacting to news of the recall vote being called, Daniels, doubled down on the stupid by musing aloud that she felt homosexuality might be “dangerous”—like cigarettes!
Ignorance and ideology is a nasty combination.
Of course as soon as she is recalled, Fox News will probably race to sign-up Janice Daniels as a commentator on gay and lesbian issues! I mean hey, wouldn’t she be the perfect spokesperson for all those dimwitted Christian Americans who have had their First Amendment rights stomped on by TEH GAY AGENDA?!?!?
In 1976 Stevie Wonder’s record company came up with a pretty hip way to promote his new album Songs In The Key Of Life. They outfitted a bus in Sydney, Australia with a sound system and played the album to the delight (and in some cases, consternation) of the bus passengers. They called it the “Wonderbus.”
This might be an example of something that he did because he was “only in it for the money,” but Zappaheads will rejoice to see this piece.
Producer Ed Seeman (who posted this on YouTube) writes:
“I first met Frank when He was playing a steady gig at the Garrick Theater in Greenwich Village. I hired him to score a 30-second animated TV commercial I was animating and producing for Luden’s cough drops. He requested $2,000 plus a studio for a day with a wide variety of instruments plus a guy to do cough sounds.”
This commercial won a Clio award for “Best Use of Sound.” At a time when most people still didn’t have a color TV set, this must have been a striking spot indeed.
Photographer Larry Jandro took these shots of billboards back in the 1970s. This was an era in which record companies had silly money to spend and signs like these could be seen up and down Sunset Boulevard in L.A.
These days when a rock star sells out to a car manufacturer or Pepsi Cola my respect for them is diminished, particularly whenever they’re an artist I revere. But these ads from the Sixties make sense, if you’re going to sellout, at least sellout to the things that got you where you are. John Lennon shilling for Rickenbacker is hip. The Clash for Pontiac, not so much.
Tonight in New York, revered graphic designer Milton Glaser (do a Google Images search if that name doesn’t ring a bell) will take part in a panel discussion with Mirko Ilic about the creation of powerful politically driven graphics. The event is hosted by Reality Sandwich creative director, Michael Robinson
This panel discussion features graphic design legend Milton Glaser and award winning designer/illustrator Mirko Ilic focusing on graphic design’s ability to convey how power is effectively used and distributed, and justice is fulfilled. Based upon Glaser and Mirko’s book The Design of Dissent: Socially and Politically Driven Graphics, the authors will discuss how today’s image makers and corporate shamans can use design to create the more beautiful and just world we all know is possible.
This event is co-sponsored with Evolver/Reality Sandwich. Hopefully they’ll put a videotape of the discussion online soon.