If you can distress denim with acid, I guess using wild animals to do it isn’t too strange....
Admirers of the Kamine Zoo in Hitachi, Japan, hit upon an unusual idea for a fundraising drive: Sell jeans that have been gnawed on by lions, tigers, and bears. Generous sheets of blue material are stretched over tires and large orbs and left in enclosures where the hungry beasts use their sharp teeth and claws to penetrate the fabric—fabric that is then sewn together to create what they’re calling “Zoo Jeans.” The jeans are being sold by auction, so no price point has been set.
Mithun Romandani, a men’s buyer at Selfridges in London, isn’t too impressed with the outcome. He told The Guardian that he felt that “the rips are too sporadic” and that they “don’t look natural.” Considering that the designers undertake their work naked, can’t speak or read or write, have never been to Paris, and don’t give a shit about Anna Wintour, I think they did a pretty good job.
Below, the “Zoo Jeans Making Movie”: