Striking a blow straight to the heart of celebrity vanity, the newest edition of the Popbitch newsletter contained the following item:
Neatly proving just how ineffective social media actually is, 18 celebrities (and Jay Sean) sacrificed their “digital lives” for charity last week, vowing to stop updating their Twitter and Facebook feeds. Social network silence from Lady Gaga, Alicia Keys, Justin Timberlake and others until their fans donated a million dollars to [Keys’] Keep A Child Alive campaign to help fight AIDS.
With six days gone, donations were still under $300k. The celebs got restive - Usher just plain gave up and started tweeting - so a billionaire patsy, and longtime AIDS funder Stewart Bahr, was drafted in to pay it off.
It would have cost the celebs’ 35 million combined followers less than 3 cents each to buy back their lives and get them tweeting again, so it appears their fans are staunchly pro-AIDS, or no-one really cared very much about what they had to say in the first place.
Laying down that kind of bread, couldn’t Bahr have pushed his weight around even a little bit and negotiated a way to still keep Kim Kardashian off Twitter?
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