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Vidiot magazine’s bitingly satirical love advice to early 1980s nerds

Vidiot
 
Vidiot was a really cool project. In the early 1980’s, as video games moved from niche interest into legitimate subculture, the publishers of Creem had the cutting edge idea to start a really well-rounded gamer mag. In addition to more technical articles about the latest games, systems, and technology, Vidiot published topical personal essays by gamers, and covered video game history, in addition to a lot of general audiovisual topics. They reviewed movies and television that tended to appeal to the gamer crowd (think Monty Python, Tron, and Krull), and peppered each issue with relevant music articles, including an interesting review of a Beatles’ documentary from the perspective of a fan and AV enthusiast.

In an effort to appeal to the diverse interests of serious gamers as well as your average arcade rat, they used their Creem connections to get pictures of rock stars playing games. Everyone from Debbie Harry to Mick Ronson to Ted Nugent (they can’t all be winners) graced their pages, posing in front of their favorite consoles. Below you can see a picture of The New York Dolls’ David Johansen, who appeared in a retrospective article on pinball machines, the original arcade game.
 
David Johansen
 
Even though only five issues were published between September of 1982 and September of 1983, Vidiot was a really insightful look at an emerging generation of pre-Internet nerd culture. Nowadays, it could be argued that there’s really no such thing as an esoteric interest, since a quick Google search is all it takes to find peers. Back then? Probably harder to sniff out fellow enthusiasts.

Of course, this being a magazine primarily consumed by young, most likely nerdy dudes, there were also sexy pin-ups of girls playing Centipede. Vidiot was quite aware that its readership was not primarily comprised of “alpha” males, but instead of shying away from the topic, it cannily took the piss out of the virile macho man archetype with satire.
 
article photo
Check out that charming caption!
 
Below is the transcript from the hilarious article, “Arcade Macho: Pick Up or Shut Up.” The tone is angsty and snide, but the rejection of macho bullshit is a really intelligent, mature, feminist critique. Plus, who can’t relate to a little mockery of meatheads?

Ever got into a fight over a girl? Sure you have! As a red-blooded American guy, would you stoop to wimpdom by allowing some geek to steal your girl without a bloodletting fight? Of course not! Whether on the dance floor, football field, street or arcade we are fighting for but one thing: Women!

Women are the only motivational factor in a Man’s life. Next to videogaming, cars, whiskey, football, fishing, soldiering, hunting and sailing, that is. And, pray tell, if there were no women to show off to, then what’s the point?

Therefore you won’t want to set foot in an arcade without a few lessons in manly comportment of the videogaming kind. Obviously, the breed of woman you’ll find common in these garbage disposals for quarters play for keeps. And obviously, there ore other “men” who claim our sex as theirs. Despite their prowess at these interesting and undoubtedly manly games, many fit the definition of “wimp”—which is to be avoided at any cost, no matter how ridiculous. Would you do bottle with the L.A. Raiders in a punk rock hair-do (not cut) and a pocket calculator strapped to you imitation leather belt that holds up you spandex pants? Of course not! Take your pick: Manhood or wimpdom.

Read Sylvia Plath, Judith Krantz or W.H. Auden? Over Robert Mitchum’s dead body! Drink pina coladas? Seek the Duke’s stomach and burp it! Cry over a dead rock star? To quote Josie Cotton, “Johnny Are You Queer?” As far as Men are concerned. Charles Olson is a lineman for the Pittsburgh Steelers, right?

Fact.- all women love the smell of success. The more money you’ve got—or the higher the score—the better. Wonder never again why you see ugly old men with ungodly beautiful, sexy, voluptuous women. The deck is stacked—and if you’re on the winning side, so are the women.

The only reason to go to the arcade, of course, is to meet girls. Can you honestly admit you enjoy spending every cent you’ve got at the arcade when, by applying a few rules of business horsesense, you can own your fave game for home use? No, you can’t. Say it loud, say it proud: Girls Are Great!!

All right, men, the first lesson commences… let’s discuss what Real Men Do Not Wear To Arcades . Real men do not wear:

1) Pink Lacoste shirts. If you’re a preppie, that’s entirely your own problem. Remember pink = Wimp. Any other color’s acceptable. But if you really want to be a sex symbol—and what Man doesn’t?—buy a VIDIOT t-shirt.

2) Designer jeans. Would John Wayne wear ‘em? Naw, the Duke’d don nuthin’ fancier than Levi’s. And his word’s law, right?

3) Top siders. Hey, you can’t even run in the damn things. Any sort of tennis, basketball, jogging, all-around athletic shoe is In, Converse All-Stars being the coolest. All boots are manly (except the kind that feature the bags-at-the-ankle look which is strictly new wave/punk rock jerk-like), and cowboy boots are obviously the best way to get your point across. Or up.

Before heading out for an afternoon of hopeful arcade fun, take a gander in front of the mirror. Any of your lunch still between your teeth? Scrub ‘em again, sailor. There’s nothing on earth that’ll turn off all the little women quicker than mungmouth. Take a quick whiff o’ the pits to make sure they’re just so. Also, remove any gold chains, punk rock t-shirts and scarves. They aren’t manly.

When entering the arcade, strut around the joint with your hands thrust deep m your pockets with an impervious scowl on your face. No, you don’t own the place, but remember the law of Supply and Demand: I demand that you supply me with as many women as I desire! You gotta let the girls know who’s boss, plain and direct.

Before playing your first round of, say, Robotron, you might want to buy a soft drink. How you drink the soda is far more important than what brand. Grasp the can firmly in the palm of your hand, fingers wrapped completely around it. Before taking the first swig, catch the eye of the hottest babe. As you lift the can to your lips (elbow bent 90°) propose a toast in her honor- Here’s lookin’ “at” you! Eyes locked in, throw your head back and empty half the contents down your gullet. Lowering the can, smile at her, then burp loudly. This is essential for your initial introduction. She’ll feel that inner glow of security knowing that a Real Man is present. Then…

Walk away. There’s plenty o’ fish in the video sea. Besides, it’ll be at least an hour before that girl will be coherent enough to start worshiping you . Always remember it’s your moral obligation as an American Man to hit on as many females as possible.

One popular method of picking up girls at the arcade is by zeroing in on a filly having difficulty on your favorite game. Stride over after she’s blown the game a few times and say “Havin’ a rough go at it, dollface? Lemme show ya the ropes.” Proceed to explain the intricacies and finer points of the game. Be polite but firm. After explaining, drop a token into the slot, and then “coach” her. After she triples her original score, you can bet it’ll be Suckface City from there on in!

Let’s reiterate a fact: good women are worth fighting for. If you spot some Elmo employing the aforementioned method, sidle up next to the non-couple, tap the jerk on the shoulder and say “Excuse me, cupcake, your mother says it’s time for your Ovaltine and beddie-bye!” The idea, manly reader, is to simply embarrass the worm enough so he’ll be forced to crawl back under the rock from whence he come. Use your lurid imagination Occasionally, however, the breezebrain will miss the point: stronger medicine must be administered. This doctor prescribes (delivered in the loudest voice possible): “When did they let YOU out of the TERMINAL HERPES WARD!?!” Once he’s on all fours, headed for the door, it’s a mere skate to the desired goal. It’s not really all that fair, but a man’s gotta do what a man’s gotta do.

In some instances, you may even be able to play fair. Let’s assume there’s a lustful lovely gazing on some dope racking up points on a game you know you can stomp the snot out of him on. Walk over, tap Percy on the shoulder and challenge him to a duel, winner (nod toward the babe) take all . The girl will be flattered that two men are going to duel over her — it’s an old trick that works every time. The only trick here’s not only do you have to beat the sap, ya gotta beat him bad. Show what a worthless sleazebag he really is.

If you’re really smart, before even challenging the bozo, hip your buddies to what you’re gonna do. Tell them that after you demolish the sucker at the game, you want one guy to approach the Big Loser and say, “Let meeee be the first to kick you when you’re down: maybe you need a pair o’ granny glasses!” Have your second pal say, “Don’t worry — I hear they’re making a braille version of that game!” Your third and final friend should say something like, “Please don’t cry out here — go in the little girls’ room!” And you, the Cool Winner, should turn to your new prize and ask, “Wanna hop in my van and listen to the new Rush album?”

Guaranteed to work every time!!

 
gamer pin-up

Posted by Amber Frost | Discussion
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Don’t Stop Believin’: Yes, there truly was a Journey arcade game in 1983
08.02.2013
10:45 am

Topics:
Amusing
Games

Tags:
Journey


 
I did not know that there was a Journey arcade and home game released by Bally Midway in 1983. There was! Created after the success of the band’s Escape and Frontiers albums, apparently the home game was a monumental flop, but the arcade game had a mild success throughout the US.

The object of the game was to reunite the band with their instruments—and honey-voiced Steve Perry with his microphone—whilst listening to a shitty 8-bit version of “Don’t Stop Believin’.”

The only known arcade in America that is still pimpin’ an operational Journey game is Extra Play, located in Ruston, Louisiana.

And if you’re like “OMG I MUST own one!” you can contact Chris Smith whose friend has a “Journey arcade for sale. It is in excellent condition, and fully functional. He is asking $1,000 or o.b.o. You can reach Chris at cjsmith@amoco.com.”


 

 

 
With thanks to El Fez!

Posted by Tara McGinley | Discussion
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Blackwater video game: Go to North Africa, make good money and KILL PEOPLE!
07.16.2013
04:57 pm

Topics:
Games
Stupid or Evil?

Tags:
Blackwater


 
DM pal Syd Garon writes:

It’s real.

I haven’t been this excited about a corporate video game since “Kool-Aid Man.” I’m putting “West Virginia Mountain Topper”, “Exxon Tanker Pilot”, and “McDonalds Minimum Wage Simulator” and this on my wish list.

The Blackwater video game came out in 2011 and was a total flop. At the time, Blackwater founder Erik Prince, told Boston.com that the Blackwater first-person shooter game aimed for fun, not controversy:

“It’s a game. This is not a training device. This is not a simulator. We’re not doing this to teach folks how to conduct military operations in an urban terrain. That’s not it at all. This is more along the lines of kids running around their neighborhood playing cops and robbers or cowboys and Indians.”

If their neighborhood happened to be in North Africa and their neighbors all warlords and drug kingpins…
 

 
The two top-voted YouTube comments are worthwhile.

civiccruiser117 wrote:

the difference between this and GTA is that GTA is massive parody of American pop culture. The cities, people, vehicles, are all parodies of their real life counterparts.
This travesty is encouraging REAL scumbags who like to kill REAL people for the fuck of it. I wish we had a GTA game that let you kill Blackwater assholes..

And HisEmptyHouse wrote:

It’s good to know if I commit terrible war crimes I can look forward to an official Kinect game based on my horrifying and inhuman actions.

 

Posted by Richard Metzger | Discussion
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DIY gamer’s isolation tank is too disturbing to cruelly mock
05.30.2013
06:46 am

Topics:
Games
Idiocracy
Kooks

Tags:
crazed loners

Gamer Module
 
A Craigslist ad from the infamously post-industrial city of Youngstown, Ohio advertises a sad DIY gamer’s “Personal Gaming Module” for $2,500, with the following specs:

Personal Gaming Module. aka “The Box”
Weatherproof Camo Exterior
Solid construction.
Custom seating for one or two adults.
900 watts 5.1 Dolby Digital surround with fiber optic connections.
100 watt powered subwoofer.
HD LCD TV on adjustable Omnimount
XBox 360 with protective enclosure.
Rubber lined spill proof floor.
Black fleece inner wall lining.
A/C and Heat.
Steel casters for easy moving, around garage, driveway, etc.
Original Model available. One of a kind Military Theme.
Serious inquiries only.
$2500 delivered within 100 miles of Youngstown.

 
I want to rag on this thing as the nadir of a gormless gamer culture, but I just can’t bring myself to do it. Maybe it’s the fact that I admire ambitious utopian projects, and this feels akin to one. It could be the opus of a dreamer, someone with tenacity and a resourceful mind.

Maybe it’s the solidarity I felt with gamers ever since that year of unemployment after college, spent doing virtually nothing but applying for jobs, accruing mass, and playing “Twilight Princess.”

Maybe the idea of sequestering technological entertainment in a creepy fallout shelter leaves me concerned for the socialization of its would-be inhabitants. The ”Custom seating for one or two adults“ feels like some sort of tragic Waiting for Godot optimism. And don’t even want to speculate on why they might need a “Rubber lined spill proof floor.”

Or maybe it’s the fact that it’s in Youngstown, Ohio—a city so depressing its latest survival technique (in addition to hydrofracking) is bulldozing its abandoned houses like the amputation of gangrenous limbs.

I don’t really know, but the thing leaves me with an uneasy melancholy, so I’m just going to hope that whoever ends up with this creation, this audiovisual womb, is soothed and entertained to the fullest extent.

Take it away, Boss.
 

Posted by Amber Frost | Discussion
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Be mesmerized by the juggling skills of Rudy Cárdenas

sanedracydurgnilgguj.jpg
 
It’s been said that Mexican juggler Rudy Cárdenas rehearsed 9-5 everyday, then went on and performed his act in the evening. Now that’s dedication.

During his long career, Cárdenas was a major star of stage and TV variety shows, from the 1950s-1980s, and he was regularly considered the world’s greatest juggler. But don’t take my word for it, judge for yourself.
 

 

Posted by Paul Gallagher | Discussion
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Inner Vision: The suicide prevention video game
02.27.2013
05:14 am

Topics:
Activism
Art
Games

Tags:
suicide
Inner Vision

Inner Vision
The narrator, Yama, named for the Hindu god of death, berates your attempts to help the suicidal
 
Sunil Rao is studying Computer Science at the University of Illinois at Chicago; he’s also as self-described “Gonzo game developer.” In the space of four weeks, Rao created “Inner Vision,” a game/art project/social statement that manages to defy all three categories. From his website:

The main goal of the game is to convince three people not to commit suicide. Each person has a personality, set of problems, and issues that are specific to their character. You, as the player, get to interact with each person, and need to extract information about the character through conversation. Here’s the catch: These people are on the verge of suicide. If you say the wrong things to them while talking, they will kill themselves right there on the spot.

It’s a simple game with crude graphics and a completely psychological game-play, but it’s undeniably engaging, and somehow… reassuring? We have a tendency to blame technology for our feelings of isolation, so while it’s initially unsettling to play a “game” about suicide, especially a video game, the empathy and humanity that the Inner Vision forces you to engage with are disarmingly heartfelt.

Sunil is quick to point out that his game isn’t really supposed to be a teaching tool, but a mode of self-expression and communication with players/audience.

Inner Vision wasn’t supposed to become popular. I created it for myself to express some dying thoughts I’ve had for the past several months. I had a message I was trying to portray with the game, but didn’t think anybody would understand it due to the poor script I had written. Well, I guess I was wrong. Although I personally think the script is weak, a lot of people thought it was quite good, and they connected with the characters.

As self-critical as Rao is, I think the simplicity of the dialogue and graphics actually keeps the gaming experience starkly penetrant. The only refined adornment the game has is a dreamy string score.

You can play here.

Posted by Amber Frost | Discussion
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Toys’ Story: Selling Christmas to Children in 1975/76
12.25.2012
05:46 pm

Topics:
Advertising
Amusing
Games

Tags:
Christmas
Capitalism
Toys

christmas_toys_1975
 
What toys would the 3 Wise Men bring the infant Jesus today? Certainly not the body lotion, jewelry or cologne they gave upon that first Christmas night.

According to this short film report, from 1975, toy manufacturers would have a pretty good idea what to give, as they already know the kinds of gifts they will be foisting onto kiddies as Xmas presents years in advance.

But before we get too cynical, a newly published survey of British children has revealed that not all children are so predictable in their wishes. Top of UK children’s Christmas list was a baby brother or sister, next a reindeer, followed by a horse, and a car (ambitious little things aren’t they?). While a ‘Dad’ was number 10, and a ‘Mum’ was 23rd. It would seem for some children that good relationships with humans or animals are far more important than owning a ‘Gangnam’ Furby or a Doc McStuffin’s Time for Your Check-Up Doll, which let’s be honest can only be good for us all.
 

 
With thanks to NellyM
 

Posted by Paul Gallagher | Discussion
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All I want for Christmas is ‘Class Struggle’... the board game
12.04.2012
06:47 am

Topics:
Class War
Games

Tags:
Marxism
Class Struggle

class struggle
 
I’ve been looking for a full set of the 1978 board game, Class Struggle, for years. While I hear it’s actually really boring to play, the camp value is undeniable. Unfortunately, it’s hard to find one with nothing missing, and we cannot stand for a piecemeal revolution! From the box:

To prepare for life in capitalist America - An educational game for kids from 8 to 80.

This game is a vehicle for instructing students (there is a classroom section in the rules) on why Marxism is superior. The Workers move around a board while trying to survive against the Capitalist who control everything. As the Workers unite they take power from the Capitalist players but if they do not succeed in uniting the Capitalist will win.

Class Struggle reflects the real struggle between the classes in our society.

THE OBJECT OF THE GAME IS TO WIN THE REVOLUTION . . .
ULTIMATELY.

Until then, classes—represented by different players—advance around the board, making and breaking alliances, and picking up strengths and weaknesses that determine the outcome of the elections and general strikes which occur along the way.

 

 
class struggle
A workers’ political party, you say?!?
 
German Class Struggle
An ad for the German version
 
Italisn Class struggle
Italian version of the game, with deceptively kind-looking capitalist / imperialist pig-dog, Jimmy Carter

Posted by Amber Frost | Discussion
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Museum of Soviet Arcade Machines: I got a pocket full of rubles and my comrades do, too
12.03.2012
04:52 am

Topics:
Games

Tags:
Russia
Soviet Union

morskoi boy
 
Despite the perception of the USSR as a colorless model of utilitarianism, when we get a peek at some of the stuff it produced, we find all sorts of innovative artifacts. The Museum of Soviet Arcade Games resides in the basement of an engineering school in Moscow. Run by Maxim Pinigin and Alexander Stakhanov, it contains about 20 working machines, with 20 more under repair. The pair run the museum as a functioning arcade, open to the public, seven days a week.

The game above is called Morskoi Boy, literally “Sea Battle.” Of course, being Soviet, it was was government-produced, making use of national manufacturing. So, it was actually made in a submarine factory, and the periscope is an actual submarine periscope. While presumptuous American minds frequently ask if this was some sort of Cold War training machine, Pinigin and Stakhanov insist that the game was just for fun and entertainment.

In fact, like a lot of Soviet arcade games, Morskoi Boy is a direct knock-off of a (decadent) American console, (though with a heaping helping of Soviet charm). This is all the more surreal when you consider the omnipresence of The Cold War; the kids who played Sea Battle in the U.S. could have very well been imagining Russians manning the ships they torpedoed, all the while Russian kids were playing the exact same game, perhaps fantasizing Americans as their targets. 

If you can’t make it out to Moscow, the video below shows the game in action, and the website has a fun (and addictive) flash facsimile. So go shoot some battleships! Just try not to think too hard about who you’re shooting at.
 

 

Posted by Amber Frost | Discussion
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Happy 40th Birthday Atari!
11.29.2012
06:47 am

Topics:
Games

Tags:
Atari

Atari
You’ll always be #1 in my heart, Atari…

40 years ago today, with only a $500 out-of-pocket investment, engineers Nolan Bushnell and Ted Dabney introduced Pong to the market on the Atari game system. From those two humble lines and a single, noble dot came a great pioneer in computer, arcade, and console gaming. Atari is even where Steve Jobs and Steve Wozniak of Apple got their start.

If you have a moment, I highly recommend the documentary below. Even if you aren’t into games, the ads and moral panic (the kids’ brains will turn to mush!) are incredibly entertaining. (It does not, however, make a much-needed apology for that Sisyphean E.T. the Extraterrestrial game, but we can only hope to live through certain catastrophes.)
 

Posted by Amber Frost | Discussion
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