German news daily Sueddeutsche Zeitung have animated their weekly SZ magazine with a mobile app. You download their app and then hover your smartphone over certain images in the magazine, which then turn into videos or outakes from the same photo session. And more.

The app physically interacts with the printed page! Really ups the ante for this sort of thing. Great way for a print publication to begin weening their subscribers off print, perhaps.

None of what I just wrote will make any sense unless you watch the video.