Apparently, in Estonia the average person spends 3 to 4 hours a day watching television. A fact which photographer Andris Feldmanis has used for the basis for his latest project TV Portraits.
Feldmanis’s idea is quite simple but highly effective, as he has reversed the point of view (a bit like My Game Face or a photographic version of The Royle Family), creating portraits of people “posing for their television sets.”
“It is not a critique of mass media and its influence, it is a document of what the TV sees.”