The Meth Project is the largest advertiser in Montana, reaching 70-90% of teens three times a week. This is saturation-level advertising.

I wonder if teens find these ads scary or just more of the same old slasher and torture porn shit they watch on tv and at the multi-plex. The ads radiate the same butcher shop verite of Hostel and The Saw series.

Meth is a dirty drug, but I’m not sure the scare tactics of The Meth Project are going to be very effective in a world where kids are no longer easily spooked.