“With regular brushing using Cologate Smiles kids’ toothbrushes, there’s no longer any need for kids to be afraid of the dentist. This was a wide-ranging promotion in which surgical masks were sent to dentists to get the message across in a striking way - the masks had funny comic-style mouths on them that help to lighten up a visit to the dentist for the kids and everyone else too.”
No need for kids to be afraid of the dentist?!?!?! I’d shit myself if someone came near me dressed like this, wouldn’t you?