Daft Punk might be the most aggressively “retro” act since Oasis, riding canny reappropriations of the 1970s disco sound to five Grammies a few months ago. I love “Get Lucky” just as much as the next guy, and I really have to hand it to the design geniuses who cooked up these incredible faux advertisements, done up in the style of ads you might have seen forty years ago in the pages of Rolling Stone, Playboy, or Cosmopolitan.

I can’t imagine a better melding of the cool, spacey Daft Punk (already retro) vibe and the smeary, confident, sexy steez of the era of cocaine, feathered hair, and trendy jeans. 

Even better, every one of the ads is promoting a specific Daft Punk product you can buy on their website, including a poster, a record player slipmat, T-shirts, a belt buckle, and so on, all available at grotesque markups.

The ads remind me a lot of these brilliant “ALT/1977: WE ARE NOT TIME TRAVELERS” ads that popped up a couple of years ago imagining iPhone, Nokia, and Nintendo products if they had been new in the 1970s.

If you’re having trouble summoning up images of the kinds of ads the Daft Punk is referencing, here are a few examples.
 

 

 

 

 

 

 

 
via Retromania