Until the mid-70s, the only kinds of blue jeans anyone really wore were Levis, Lee or Wrangler. Then came designer jeans like Calvin Klein and Gloria Vanderbilt.
To take on the big three jeans companies, these upscale upstarts needed cutting-edge celebrities to flog their togs: Calvin Klein famously used Brooke Shields and Natasha Kinski in his memorable advertising campaigns. Gloria Vanderbilt’s teen line, “GV Jr.” by Murjani had style icon Debbie Harry of Blondie for the spokesmodel.
In the first one, you’ll notice Lounge Lizard John Lurie on sax and Harry saunters past some SAMO wall tagging (SAMO was the graffiti name used by a young Jean-Michel Basquiat). Eagle-eyed No Wave trainspotters will also notice Mudd Club co-founder Anya Phillips and James Chance as they watch this over and over again…
Another Gloria Vanderbilt jeans commercial with Debbie Harry: