It’s difficult to know what deeper meaning could lie behind the tactic that high-end department store Harvey Nichols used this week to promote their new app—taking actual closed-circuit video footage of actual shoplifters caught in the act and presenting it with adorable little cartoon character heads placed over the lawbreakers’ faces. But you know, meaning shmeaning, the clips are curiously resonant and the kind of weird-ass experimental footage you’re going to want setting the tone at your next ‘shrooms party.

It’s even the case that a public service is contributed, as the clip decisively segues from shoplifters naughtily slipping valuables into their pockets etc. to their frantic attempts to escape security personnel and, inevitably, some glum time spent in a holding room. Crime doesn’t pay, kids! Don’t go there.

Credit goes to the ad agency adam&eveDDB for hiring Layzell Brothers to execute the cutesy robber heads. The jaunty music is Wot Do You Call It?” by Wiley.
 

 
via It’s Nice That