A Forever 21 clothing store located on Times Square, in the building that used to house the Virgin Mega-Store, has taken a Tron-like approach to advertising.

A digital 61 foot electronic billboard features virtual models interacting with people on the street below. The model takes photos of onlookers, which are then instantly displayed on the billboard. In addition, the models can pick people out from the gawking crowds, create digitized images of them, kiss them and turn them into frogs or pick them up and drop them into “Forever 21” branded shopping bags.

The dystopian mindfuck also displays “love tweets” from so-called “fans.”

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation. - Marshall McLuhan

For more info and photos on the billboard check out design boom.