In 1967 Jimi Hendrix posed as jolly Old Saint Nick for the Record Mirror newspaper to promote his then new album, Axis: Bold as Love. The cover date of that issue was December 23, 1967 and the video below was shot the night before on December 22nd, at one of the last truly “underground” events of the 60s held in London, the all-night “Christmas on Earth Continued” festival.

The Jimi Hendrix Experience headlined and the line-up included The Who, Traffic, Pink Floyd (Syd Barrett’s last gig with the group), Eric Burdon and the New Animals, The Move and Soft Machine.