These are the jeans. The Glenn Beck Jeans.
Glenn Beck has launched his own brand of jeans, 1791 Denim. They only went on the market 2 days ago, but they’ve already sold out despite the $130 price tag. I’d go into more detail about the ideology of Glenn Beck’s blue jeans, but the commercial really speaks for itself.
If you’re perceptive to the subtlest of thematic symbolism, you’ll notice it has it all: nationalist imagery, nostalgia for some mythic time period when people and things were apparently better because of work ethic or some bullshit, a noble, industrious white dude, and the romanticization of really arduous labor! The spot even demonstrates the classic hypocritical boner for “American-made” products, while Beck himself still promotes a free market that favors outsourcing on his radio show.
The final line asserts that in America, you may not get the chance to succeed, but by gum, you have the chance to try, dammit! And in the end, the guy builds a giant phallic symbol that beats the Russians to the moon! USA! USA! USA!