The British company PHD Worldwide would like you to think so. Here’s what they have to say:

We Are The Future is our stab at how the next generation could engage with brands. We made projections on what the media landscape could be like in ten years (based on what we are seeing now) and thought it may be interesting to get the next generation to voice it. So the viewer is confronted by children in their early teens telling today’s marketing community what they will need to do to up their game. It is a provocation and an invitation to the marketing industry to comment (and hopefully debate).

Betraying the adage that “any publicity is good publicity,” and bringing to mind the famous Bill Hicks quote (which I don’t necessarily agree with) “if you’re in advertising or marketing, kill yourself,” it’s fair to say that the reaction to this clip has been overwhelmingly negative. But is it a sign of things to come? Judge for yourself… 
 

 
Originally posted on 02/26/11.