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Keith Haring discusses the mass marketing of his art
09.03.2013
10:22 am
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Keith Haring discusses the mass marketing of his art

Keith Haring
Haring risking arrest to wish New Yorker’s a happy Valentine’s Day
 
Aired on January 20th, 1990, this French interview was recorded soon before Keith Haring’s death at age 31 from AIDS-related complications. Haring is warm and charismatic throughout, graciously venerating his peers and responding earnestly to questions about his decision to mass market his work.

While Haring’s art has certainly proved lucrative (some of his sweeter images even grace baby bibs nowadays, much of the income going to The Keith Haring Foundation for pediatric AIDS), he was an artist of the people, and originally opened his “Pop Shop” boutique to make his work available to “not only collectors, but kids from the Bronx.” Many critics thought this actually hurt his reputation with “serious” collectors (i.e. big money), since many were less interested in art so easily accessible to the hoi polloi.

In an awkward/endearing moment, the interviewer asks Haring how much his paintings actually sell for, to which Haring replies, “Now it’s ridiculous.” Upon further pressing, Haring says incredulously that some small drawings had recently sold for, ahem, $25,000, each. Apparently all those graffiti fines were actually a sound investment. And so would an investment be in a small Keith Haring original…
 

Posted by Amber Frost
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09.03.2013
10:22 am
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