For some time, bizarro auteur David Lynch has paid the bills by directing quirky/beautiful television commercials for products like Clear Blue home pregnancy tests, Gucci perfume and Nissan’s Micra. (He directed a particularly odd one for cigarettes.) Now Lynch is back with “Lady Blue Shanghai” a 16-minute short for Dior with French actress Marion Cotillard making mysterious moves around Shanghai locales searching for a glowing purse. All the (in)famous Lynchian touches are there, with the addition this time of John Galliano’s stunning art direction.

Translation: It’s a weird little film. The House of Dior is getting double its money’s worth by funding this project: every hip blog on the planet—including this one—will race to post about the latest from David Lynch. This is a good thing, of course. How else would these diversions get funded?