h+ magazine just published a significantly re-written, revised and expanded version of my essay “Lady Gaga and the Dead-Planet Grotesque,” updated for the “Telephone” video.
If David Bowie’s chameleonic posturing prefigured the hypertext web, Gaga may be the first version of a human being we have seen capable of thriving in the era of the social web. She is shiny, clickable, and malleable in the face of endless attention fragmentation. She is an adaptive strategy. Without any solid or “real” self, her identity becomes whatever it needs to be, immune to the toxic shock of the incoming century, fully geared up to party in the ruins. Is it any wonder that she’s provoked the response she has, both adulation and hatred? She’s the first non-boring thing to happen in pop music for almost fifteen years.
Consider Lady Gaga in prison in the beginning of her new video. That’s all of us, “held captive” in the modern condition — but Gaga is the Magician, able to transform any situation to her will. Five minutes in and she’s reassembled her outfit from chains and cigarettes and is wrapping herself around the girls in the prison yard. The other people in prison are already listening to her songs on her branded Lady Gaga headphone… she set the context before she even arrived. Though she may be in prison, she already rules the world. This is what adaptation to the 21st century looks like. The brand “Gaga” can be reassembled from anything, even in a vacuum, even from trash, just as we must learn to do with our own masks of self…