Lemmy Kilmister makes an (amusing) appearance in this British TV advert for the chocolate-covered, wafer-biscuit bar Kit Kat from 2001.

The ad features a selection of (I guess what you’d call) UK celebrities, such as former Manchester United player Roy Keane (known for being a bit of a hardman—he once deliberate broke another player’s leg) who is seen practicing his needlepoint; the late comic actor Mel Smith exercises; model/actress Kelly Brook rejects an outfit for being too revealing; some long haired fop asks to have his locks shorn; sexist comedian Bernard Manning manages to go against type by being nice; and the Daleks bring peace and love. You’ll see what Lemmy gets up to—it’s just shame he’s advertising a Nestlé product.