Judging by their web site, The Match Group seems a fairly run-of-the-mill custom matches concern. Need your logo on a matchbook? They’ve got you covered. You want match boxes instead, you say? Relax, Mr. Connoisseur, it’s all good. Here’s a great excerpt from their About page:
With over 25 years in the industry, company founder, Joe Danon began his career as the North East Regional Sales Manager at the prestigious Universal Match Corporation. He then went on to become the National Sales Manager at Maryland Match Corp. for 13 years. His passion and devotion to the historic importance, whimsy and efficacy of match advertising is unrivaled. His devoted and loyal clientele have long benefited from his “Love of Light,” graphic design expertise and unparalleled product knowledge.
Notice the bit about “historic importance?” The Match Group not only offers over 25 years of hard-won experience in the world of matches, they keep an informative blog full of historical information and trivia about matches and matchbook design, and they’ve maintained an exhaustive Pinboard to assemble an impressively massive trove of design samples from all across the web. It’s broken down into 65 categories. That’s not a typo. But what I’ve elected to share here is a selection from their Burlesque/Pinup collection, because this is the Internet, and since they don’t have a set of cute cat matchbooks, boobies win. (I’d suggest also perusing their “Matches as Art” board, though.) Obviously, little of this is going to be safe for work, but I’ve made an effort to keep the more graphically risqué stuff (read: nipples and buttcracks) for later in the post.
I thought some of these examples with printing on the match stems themselves were quite clever:
And lastly, perhaps the apotheosis of ribald matchbox design: friction underpants.
Previously on Dangerous Minds
How the 1% twerk (NSFW)
Cleavage de la mort: Chesty Morgan in ‘Deadly Weapons’