Everyone’s favorite grassroots card game company Cards Against Humanity pulled off a neat trick a couple of weeks ago, grossing—hehe, “gross”—$180,000 (!) by offering some addlepated customers an opportunity to buy “Bullshit” for six dollars on that most maniacally consumerist day of the year, Black Friday. They removed all of their products from their online store on the day after Thanksgiving and instead sold 30,000 instances of “Bullshit.” People can’t say they weren’t warned, either—the product billed as a “once-in-a-lifetime offer” promised to include “literal feces, from an actual bull” that “looks, smells, and tastes like shit. Because it is.”
Over the last week or so the boxes of poop have been distributed all over the country—nay, the world—and customers are somehow still poleaxed that their promised packages didn’t actually contain some awesomely fun surprise gift, like when you paid to see that band South of Hell because your asshole cousin swore that it was actually Slayer playing a super secret gig but it turned out to be just a regular satanist speed metal band? Yeah, it was a lot like that.
Here’s a mildly repulsive and hilarious “unboxing” video that shows some dude using his fingers to break apart the poop to see if there is an excellently nifty secret Cracker Jack prize hidden in the poop. But there isn’t, because he spent six bucks for bullshit “hand-packaged inside a custom bullshit box,” and that’s what he got.