
Punk rock trading cards from 1977

Jonathan Richman
In 1977 a Dutch company called Monty put out a set of trading cards under the name “Punk: The New Wave.” Included in the set were punk-era stalwarts like the Dictators, Blondie, Elvis Costello, the Jam, the Sex Pistols, the Clash, and the New York Dolls; Dutch acts like Gruppo Sportivo and Normaal; and a handful of acts who clearly didn’t belong in any set of punk rock cards, like Dwight Twilley and KISS.
In a package you’d get six cards and a bright pink strip of gum. The packaging looked like this:

Unfortunately, there’s no place on the Internet (until now!) where a large number of these cards can be seen, so it was necessary to grab (almost invariably rather small) images from a few dozen individual auction pages. The quality of the images leaves something to be desired, so someone out there who might own this set–upload some better scans, please!

Blondie

The Clash

Johnny Rotten

Heartbreaker

The Dictators

New York Dolls

Elvis Costello

The Jam

Heartbreaker

Johnny Rotten

Blondie

Lou Reed

The Sex Pistols

The Stranglers

Blondie

Mink DeVille

Heartbreaker

Johnny Rotten

The Jam

Elvis Costello

Johnny Rotten

The Dictators

Gruppo Sportivo

Normaal

Heartbreaker