During the height of his rabidly Marxist/Maoist cinematic phase (1968-1972), French film director Jean-Luc Godard formed the Dziga Vertov Group film collective with Jean-Pierre Gorin. The collective was fiercely anti-capitalist and anti-auteur, yet this didn’t stop them from producing television commercials for large multinational corporations or working for an advertising firm like Agency Dupuy-Compton (which became part of Saatchi & Saatchi in 1986).

Amusingly, in this instance Godard and Gorin took money from arch-Republican conservative capitalist Patrick Frawley, who was kind of the Koch brother of his day.

If they give, you should grab, as I like to say!

Godard and Gorin—who would collaborate on their anti-consumerist masterpiece Tout Va Bien the following year—spent Frawley’s Yankee money on a Schick aftershave commercial with a couple arguing loudly over a news broadcast about Palestine as “He” shaves.

“She” is frequent Godard actress Juliet Berto. I’m not quite sure who “He” is.