Rob Grill on the far right.
 
Rob Grill lead vocalist of The Grass Roots has died at the age of 67 from complications resulting from a head injury.

The Grass Roots were never considered a hip band during their decade of popular success in the 1960s and 70s, but they created a solid stream of hits, including one of rock’s great anthems, “Let’s Live for Today.”

“Midnight Confessions,” “Temptation Eyes” and “Two Divided by Love” were, and still are, staples of mainstream radio, but it’s The Grass Roots’ monster hit “Let’s Live For Today” that ranks as one rock and roll’s epic and most indelible fist pumpers.

A good part of the group’s success was attributable to Rob Grill’s sweetly insistent vocal style which combined a sense of urgency with a lovelorn cri de couer. Grill’s voice gave the group an emotive punch that lifted the band a notch or two above the candy gloss of the lite psychedelia that surfed the wake of California hippie music.