iladxmas000

Salvador Dali’s Christmas cards

Tue 24 December 2013 17:35, UK

Salvador Dali designed a series of nineteen Christmas cards between 1958 and 1976. These greeting cards were specially produced for the Barcelona-based company Hoechst Ibérica, and presented Dali’s take on traditional Christmas celebrations.

While popular in Spain, Dali’s greeting cards were not as successful in America, particularly with card manufacturer Hallmark, who thought his “surrealist take on Christmas proved a bit too avant garde for the average greeting card buyer.”

Rebecca M. Bender, Assistant Professor of Spanish Language and Literature has written a fascinating blog with more pictures of Dali’s festive work, which you can view here.

Happy Holidays!

Christmas 1974