One of a series of sexist ads by cigar maker Tiparillo from the late 60s.
Cigar maker Tiparillo launched this charming advertising campaign back in 1967. It featured beautiful, buxom females portrayed as “professional” women such as a marine biologist, lab technician and a librarian in various states of undress. In the case of the bespectacled librarian it would appear that she’s entirely nude with the exception of the book she’s naturally using to strategically cover her bare breasts. The old adage of “sex sells” is never wrong, but neither is the fact that when sex is used to sell something it often comes loaded with heavy doses of sexism.
Such is the case with these particular Tiparillo ads that were likely used by men’s interest magazines such as Playboy (you can actually see the Playboy logo on the “marine biologist” one at the top of this post) so yeah, I get it. Cigarette marketing to men should involve boobs and submissive-looking women (or TWINS!) giving hope to the idea that proffering a distinctly phallic Tiparillo is the key to sexy times with bodacious (and intelligent) half-naked females. I can’t lie, I nearly spit out my vodka tonic when I saw them and I hate wasting good booze. While the images are fairly amusing (and a little rapey if you ask me) it’s the captions that attempt to tell the “story” behind said Tiparillo man and that indiscreet object of his desire. Here’s the one attached to our sexy librarian that you’ll see below:
She’ll read anything she can get her hands on. From Medieval History to How-To-Build-a-24-Foot-Iceboat. Loves books. Loves new ideas. Okay. No Doubt, she’s seen the unusual slim Tiparillo shape. She’s been intrigued by the neat white tip. She may even know that there are two Tiparillos. Regular for a mild smoke and new Tiparillo M with menthol for a cold smoke. Your only problem is which to offer. P.S. If she accepts our Tiparillo remember to fumble with the matches until she decides to light it herself. That way, she’ll have to put the book down.
If there were any more innuendo in that ad it would be for Viagra. Anyway, I’m sure these vintage ads will probably cause you to experience a wide range of emotions as they did yours truly. And as you might imagine they are kinda/somewhat NSFW.
Going to the dentist has never been so much FUN!
Sexy twin census takers that love Tiparillos! What are the odds?
Previously on Dangerous Minds:
‘Good… and long’: Blaxploitation ads for Winston cigarettes, 1970-1973