UPDATE: Apparently it’s a very clever parody site.

Spoof campaign attacks Shell
 
Shell is currently holding a “Let’s Go Public! Ad Contest.” It’s not exactly going as planned.

Here’s the description for their arctic DIY advertising campaign:

Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.

In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.

Because tomorrow is yesterday, accelerated.

Let’s go.

Here are some of the submissions so far:
 

 

 

 
Via The High Definite via Ads of the World