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Smoking is ‘The Drag’ in this ultra-groovy 1966 anti-smoking PSA
07.17.2014
11:03 am
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Smoking is ‘The Drag’ in this ultra-groovy 1966 anti-smoking PSA


 
God bless those Canadians and their national arts funding—even their public service programs are some of the loveliest little vignettes ever committed to animation. Take “The Drag,” an anti-smoking PSA from 1966. Sure, it’s a bit of a preachy cautionary tale of peer-pressure, but the swingin’ soundtrack and groovy animation makes for a great little cartoon. The animator, Carlo Marchiori is now a muralist, and you can see how he gravitated toward lush graphics early on.

Funnily enough, as a public service announcement, “The Drag” is actually a bit of a flop. Our nicotine-addicted protagonist (who refers to cigs as “the drug”) avoids lung cancer but instead blows himself up on account of a gas leak? Huh?

Got that kids? If you don’t wanna quit, just make sure you’ve got an electric stove!
 

Posted by Amber Frost
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07.17.2014
11:03 am
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