American Express teamed up with John DeLorean back in 1980 for a nifty Christmas promotion: 100 24-karat gold-plated DeLoreans slated to be manufactured for $85,000 each. I guess people weren’t too jazzed by this practical promotion because only two were sold. A third gold-plated car was assembled in 1983 “with spare parts that were required by American Express in case one of the other two that were built were damaged.”
What’s funny about this is there was actually a 4th gold-plated DeLorean made, but not by DeLorean/American Express, oh no. It was made by a man on a mission named Michael Feldman. Feldman had to own one and didn’t want to pay the $85,000 price tag, so he made one himself in 1981. As My Car Quest writes:
“This is not your normal car story.”
You can read about Feldman’s DIY gold-plated DeLorean here.
Sadly, it appears Giorgio Moroder wasn’t the owner of any these four cars.
H/T Bryan Hollon!