Bogota duo Bomba Estereo started out in 2005 comprised of multi-instrumentalist/producer Simón Mejía and singer Liliana Saumet. As the infectious “nu-cumbia” sound started making waves around that time, groups like B.E. have become its young, largely educated face. They’ve become a full band that’s currently on worldwide tour.
As shown by clip #2, the tropical bass scenes currently burgeoning throughout West African and Latin America (along with their European diasporas) are not going unnoticed by global marketing agencies.