The intensely colorful fashion photography of Tejal Patni

I can’t recall ever seeing such bold use of patterns–entirely excessive, but somehow it works. These images come from the 2014 calendar for Splash, a Dubai-based company reputed to be “the Middle East’s largest fashion retailer.” The meticulously conceived pics are the work of Tejal Patni (Flash-heavy website), an Indian photographer and filmmaker who works out of Dubai. He’s done the last four calendars for Splash, but this last one is on a whole new level.

If I were running Burberry’s, I’d hire him based on the 2014 calendar alone.

Here’s a commercial Patni did for Listerine, almost certainly the most intense advertisement about bad breath ever done:

via devidsketchbook.com