An issue of ‘Frauen Warte’ a Nazi magazine marketed to women, 1940.
Frauen Warte (or “Women’s Worth” at least when translated using Google) was a women’s interest magazine put out by the Nazi party starting in 1935. Published twice a week Frauen Warte was full of recommendations and “advice” on how to properly raise children so they would be strong enough to “defend their fatherland with their lives,” how to clean and maintain their homes, and fashion advice that fell within the Führer’s tastes of respectability. Frauen-Warte even went so far as to include specific sewing patterns for clothing for women to make for themselves and their children. In more than one issue during the magazine’s run, a school set up by the Nazi party called the Reich Brides’ and Housewives’ School in Husbäke in Oldenburg was discussed in great, rather enthusiastic and misogynistic detail.
A page from ‘Frauen Warte’ detailing the activities at the Brides’ and Housewives’ School in Husbäke in Oldenburg.
Brides and aspiring housewives (according to Nazi doctrine a woman’s place was to get married, have children and care for their family) would attend the school for a period of six weeks during which they would learn various skills to help them succeed as they embark on their “careers” as housewives, such as cooking, sewing, how to properly decorate their homes, creating and maintaining a household budget, and of course, how keeping their hardworking German men “comfortable” when they comes home from work. During this time women were also told to adhere to the following guidelines in order to ensure they would emulate the “ideal” German woman:
Women should not work for a living
Women should not wear trousers
Women should not wear makeup
Women should not wear high-heeled shoes
Women should not dye or perm their hair
Various articles in the propaganda masquerading as a magazine included such topics as “The Expert Housewife of Today,” the bleak sounding “Ready to Die, Ready to Live” (whose focus was to encourage women to propagate even during wartime), and “Strength from Love and Faith” that stated that all Hitler really wanted for his birthday was for his followers (in this case specifically women) to work hard. To reinforce Hitler’s feelings about the role of women, the failed painter and leader of the Third Reich even wrote for the rag about the importance of a woman’s role when it to the advancement of the Nazi’s quest for global domination.
What a man proves through heroic courage, the woman proves in eternal patient suffering. Each child that she brings into the world is a battle she fights for the existence or nonexistence of her people.
This feel-good article finishes up with a passage seemingly straight from Satan’s own playbook requesting that anyone reading the magazine (which had a circulation of 1.9 million readers by 1939) follow Hitler “on this path through the raging fire of war.” Which as we know was what the Germans figuratively and quite literally did. A large volume of detail including covers of the magazine, numerous articles and photos from the magazine (which you can see in this post) have been cataloged by Randall Bytwerk, a Professor Emeritus of Communication Arts and Sciences Calvin College in Michigan in the German Propaganda Archive hosted by Calvin College’s website. Issues of Frauen Warte published between the years 1941 and 1945 (which put out its last issue shortly before the Nazi’s unconditionally surrendered in France in May that same year) can be seen over at The University of Heidelberg website. If this is of interest to those of you that collect these kinds of artifacts copies of Frauen Warte are fairly easy to come by online.
An illustration from ‘Frauen Warte’ depicting a Nazi May Day celebration.
A favorite of the Nazi party Hermann Göring with his daughter Edda on the cover of ‘Frauen Warte.’
Another page from ‘Frauen Warte’ on the Brides’ and Housewives’ School in Husbäke in Oldenburg.
H/T: Calvin College’s German Propaganda Archive
Previously on Dangerous Minds:
Nazis and KKK held a pro Confederate flag rally in SC because it’s all about ‘heritage, not hate’