The Summer Way
Marshall McLuhan would have turned 99 years old today, and his status as the god-daddy of media studies still seems pretty rock-solid. I wasn’t previously aware of how often the Canadian theorist appeared on TV, and was especially unaware of his November 1967 duet with New York novelist Norman Mailer on the Canadian Broadcasting Corporation show The Summer Way, bravely moderated by Ken Lefolii.
Recovered from recent treatment for a benign brain tumor he suffered while teaching in New York, McLuhan gamely tugs at a few of Mailer’s pretensions. Mailer is recently back from levitating the Pentagon with the Yippies, with the siege of Chicago during the 1968 Democratic Convention in his future.
McLuhan pops off a bunch of gems, including:
The planet is no longer nature, it’s now the content of an artwork.
Nature has ceased to exist…it needs to be programmed.
The environment is not visible, it’s information—it’s electronic.
The present is only faced by any generation by the artist.