Japan’s reputation for baffling weirdness and its wont to use Western pop culture figures in advertising has resulted in some amusing confluences, especially in the pre-Internet era, when said popcult figures could do an ad in Japan for some easy money with reasonable confidence that none of their fans back home would ever see it.
Now, of course, we enjoy the fruits of a global network containing damn near every stupid thing that ever came down the pike, available instantly and for all time or until Prince complains. And so today, even we gaijin can enjoy the three headfuckingly lysergic TV ads the British pop duo WHAM! made in 1985 for Maxell audio cassettes. These were part of a campaign that included some pretty weird and acutely ‘80s print collateral, as well:
Images are of ad spreads for sale by eBay user tokyotim
If you were alive and reasonably sentient in the ‘80s, you know WHAM!‘s material whether you cared to or not just by dint of radio and MTV saturation play, so you’ll notice that in the TV spots, they change their songs’ lyrics—probably for licensing reasons—but that’s not what’s really important here. What’s really important is that you drop a heroic dose and stare deeply into Andrew Ridgeley’s eyes until you see the FACE OF GOD.