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When Pigs Fly: 1977 TV commercial for Pink Floyd’s ‘Animals’
03.18.2015
06:53 pm
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When Pigs Fly: 1977 TV commercial for Pink Floyd’s ‘Animals’


 
During Danny Boyle’s short film “Isles of Wonder,” shown as part of the Opening Ceremonies of the 2012 Summer Olympics in London, the camera flies from a small stream in the country down the Thames and into the Olympic venue. When the camera gets to the Battersea Power Station, a floating pig flies by, a fun wink, of course, to that most iconic of album covers, the 1977 Hipgnosis-designed sleeve for Pink Floyd’s Animals album.

Animals, a bitter Orwell-inspired anti-capitalism screed needed an image that was appropriate for the dark vision of humanity heard within its grooves. Before they settled on the porcine zeppelin—Roger Water’s concept—Hipgnosis had pitched the group on the notion of a child discovering his parents fucking like… animals. Which could have been interesting, but instead they hired noted Australian artist Jeffrey Shaw to design the inflatable pig, which was then manufactured by the German company Ballon Fabrik, who constructed the Zeppelin airships of the early part of the 20th century.
 

 
The 30 feet (9.1 m) long pig balloon—dubbed “Algie”—was inflated with helium and positioned in place on December 2, but bad weather delayed the shoot and the following day the balloon broke free of its tethers and floated off, ultimately ending up in a farm near Kent where it apparently terrified a herd of cows.

“Algie” was next seen floating above astonished concertgoers’ heads during Pink Floyd’s 1977 tour.
 

Posted by Richard Metzger
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03.18.2015
06:53 pm
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