If you skip past the first fourteen minutes of this edition of To Tell the Truth from 1971, you can bypass some desultory business with a palmistry expert and get to the good stuff—one of the founding figures of modern comic books, Stan Lee! This episode was shot in color, which made it much easier to savor the grooooovy, Laugh-In-inspired decor.

Of course, Stan Lee had an enormous impact on the development of comic books as well as their current dominance in Hollywood. Along with Steve Ditko and Jack Kirby, Lee created most of the iconic characters whose names adorn the top-grossing movies of the last several years—Spider-Man, the Hulk, the Fantastic Four, Iron Man, Thor, the X-Men, and so on.

I won’t say which one of the three fellows it is, but I will say that two of the four panelists (Peggy Cass and Bill Cullen)* were able to suss out who the real Stan Lee is.
 

 
via The Untold Story
 
* Blew this detail the first time around. Thanks to herschel for pointing out my mistake.