There is packaging that is corny and packaging that is ugly and packaging that is lame, but most of the time we can ignore bad design. But then there are cetain labels that look like shit—not “shitty,” mind you, but like actual, literal shit. For example, the original packaging for Waitrose brown sauce appeared to feature feces—apparently they’re dates (Where besides Palm Springs would they serve dates with breakfast? I say they’re cat poop.). Luckily, intrepid six-year-old (now seven) Harry Deverill sensed something amiss, and wrote to the company a helpful letter, politely skirting the obvious resemblance of the dates to something less nutritious…
Dear Mark Price,
I am writing as the other morning I had Waitrose essential Brown Sauce with my bacon sandwiches. I asked Daddy what the picture is of on the label. Daddy didn’t know and neither do I. Please could you let me know. Mummy says I am good at drawing so if you would like me to draw a new picture for the label I would be happy to.
Kind regards, Harry Deverill, aged 6
You can see Harry with his adorable (and identifiable) redesign in the picture below. The traditional English breakfast is unfairly maligned in my opinion, but its reputation isn’t helped by fecal graphics. So well done, Harry! May all your breakfasts be devoid of scatological imagery!
Via Fast Company